Unisex fragrances are hybrid fragrances that are both worn by men and women. These gender neutral fragrances are well balanced, and won't be aggressively masculine of feminine. We call it 'gender fluidity'!
Unisex fragrances have existed ever since the launch of CK One in 1994. However, it's really in recent years in which gender neutral fragrances have become a huge trend in the world of perfume. In the past fragrance styles were always clearly separated in men's and women's categories, but in recent years, there's a natural cross-over between male and female scents, and the clear cut line is disappearing. After all, fragrances are about personal style and personal memories. Never let gender hold you back!