Bortnikoff

Discover the most rare and precious natural ingredients in the world.

INITIO Parfums Privés

A return to the essence of the perfume. Check the best prices

 Deal of the Day

Pick something fancy but affordable for your beloved ones

Deal of the Day

New Arrivals

About Beautinow

Our Motto Is To Be Effortlessly Unique

We embarked on this journey as perfume collectors, but we are now serving as a bridge between the best niche perfumers in the world and you. 

At Beautinow, we believe that uniqueness should not be a luxury. Offering a wide variety of sophisticated niche perfumes at affordable prices, our store aims to make the beauty of fragrance accessible to everyone. 

Get to know more about us

New Arrivals

Fragrance Sample Set

Miller et Bertaux Miller et bertaux Sample set
Miller et Bertaux Miller et bertaux Sample set
Miller et Bertaux Miller et bertaux Sample set
Miller et Bertaux Miller et bertaux Sample set

Miller et Bertaux Sample set

€20,00
Mancera Montale/Mancera Sample set
Mancera Montale/Mancera Sample set

Montale/Mancera Sample set

€12,00
Bortnikoff Sample Set
Bortnikoff Sample Set

Bortnikoff Sample Set

€104,00
Initio Sample Set
Initio Sample Set

Initio Sample Set

€50,00

About Beautinow

Our Motto Is To Be Effortlessly Unique

We embarked on this journey as perfume collectors, but we are now serving as a bridge between the best niche perfumers in the world and you. 

At Beautinow, we believe that uniqueness should not be a luxury. Offering a wide variety of sophisticated niche perfumes at affordable prices, our store aims to make the beauty of fragrance accessible to everyone. 

Get to know more about us

Niche Perfume

At Beautinow, we proudly present you the widest selection of niche fragrances online. To support you on your journey to buy niche perfume, you may read the answers to the most frequently asked questions.

In recent years, niche perfumes (also known as 'niche parfum') have become an alternative to designer and celebrity fragrances. While the latter target a large group of mainsteam perfume lovers, niche parfum is often produced in smaller quantities targeting a more narrow group of perfume enthusiasts. As a result, niche perfumes generally smell more unique.

As niche fragrances target a smaller group of people with more unique scents, the result is that there a wide range of choice of brands. For a full overview, please visit our niche perfume brands page.

Instead of getting to know all the niche brands, you may want to know what the top 10 most popular niche fragrances are for men and women. In that case, visit these collections depending on your gender:

Top 10 niche perfume for men

Top 10 niche perfume for women

Niche fragrances are generally better in quality compared to mainstream brands. That's because small perfume houses mainly invest their budget in quality materials, while designer and celebrity brands spend a large portion of their budget on marketing. That said, niche perfumes aren't always cheap.

To find a bottle that fits your budget we recommend to use the filters in the different collections pages. Alternatively, you may visit our perfume sale section to discover the latest deals.

Buying small samples of perfume is always a great strategy before committing to full bottle. At Beautinow, you can order small samples of many different fragrances in the perfume samples collection.

Moreover, at Beautinow we occassionally offer free perfume samples with your order. Depending on your shopping cart value, you may see a message that a free sample will be added to your parcel!