Create a soft, hydrated canvas for your makeup with the Laura Mercier Pure Canvas Primer Hydrating. This skincare-infused primer delivers long-lasting hydration while visibly smoothing and plumping skin—enhancing makeup wear and overall finish.

Key Details (At a Glance)

• Type & Purpose: Water-based, hydrating face primer that smoothes and preps skin for flawless makeup application.

• Primary Benefits:

  • Helps extend makeup wear up to 16 hours, keeping it vibrant and fresh.

  • Provides 24-hour hydration, supporting skin barrier function instantly and over time.

  • Plumps and smoothes the appearance of fine lines and wrinkles.

• Key Ingredients/Technology:

  • Skin Perfecting Complex: Exclusive blend of rose extracts for moisturization, protection, and smoothing.

  • French Mineral Water: Mineral-rich water that reduces dullness and replenishes skin.

  • Glycerin: High-performing humectant that draws and locks in moisture for smooth makeup application.

• Skin Type Compatibility: Ideal for all skin types, especially those with dry or dehydrated skin. Fragrance-free, non-comedogenic, and lightweight—making it suitable even for sensitive skin.

• Shade/Version Variants: Available in standard and mini sizes.

How to Use

Apply after your skincare routine. Gently massage a dime-sized amount onto clean skin using fingertips. Follow with tinted moisturizer or foundation for an enhanced makeup base.

Additional Details

• Clinical Results: After three weeks of consumer testing (30 women):

  • 97% agreed their skin felt soft and supple

  • 91% agreed their skin stayed moisturized all day

  • 91% agreed makeup wear improved in quality.

• Formulation: Formulated with over 85% skincare ingredients, emphasizing its skin-nourishing properties rather than merely cosmetic priming.

• Packaging: Comes in a sleek pump bottle, available also in a convenient mini version for travel or sampling.

• User Perspective: According to a Real Simple beauty editor, its glycerin- and mineral- infused formula acts like a moisturizer, creating a smooth, natural finish. Anecdotal praise from InStyle highlights how it keeps fine lines and crepey skin from showing, even under concealer or when used alone under sunscreen.

Ingredients

Water (aqua/eau), glycerin, butylene glycol, caprylic/capric triglyceride, pyrus malus (apple) fruit extract, isododecane, neopentyl glycol diheptanoate, ppg-51/smdi copolymer, rosa centifolia flower extract, rosa multiflora fruit extract, rhododendron ferrugineum extract, sea water (maris aqua/eau de mer), phenoxyethanol, polyurethane-35, sorbeth-30 tetraisostearate, ammonium acryloyldimethyltaurate/vp copolymer, ethylhexyl olivate, dipropylene glycol, linoleic acid, phospholipids, phytosterols, sorbitan sesquiisostearate, acrylates/beheneth-25 methacrylate copolymer, xanthan gum, ppg-8-ceteth-20, glyceryl acrylate/acrylic acid copolymer, sodium hydroxide, squalane, methylpropanediol, tetrasodium edta, sodium citrate, citric acid, caprylyl glycol, mica, phenylpropanol. may contain: iron oxides (ci 77491, 77492, 77499).

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