Anniversary Sale Loading
14 days · 14 brands · Up to 70% OFF — launching 20 May
0days00hr00min00sc
14
Prestige brands
on sale
on sale
2
New brands
every 2 days
every 2 days
25%
Off flash sale
products
products
Who’s in the sale
Two new brands open every two days
Amouage
8% off · 22–23 May
Xerjoff
8% off · 26–27 May
By Kilian
5% off · 22–23 May
Widian
8% off · 20–21 May
+ 10 brands revealed at launch
Coming with the sale
Roja Parfums
Sweetie Aoud Parfum – 100ml
Anniversary Special
€429.00
€321.75
You save €107.25 · −25%
Frederic Malle
Carnal Flower Eau de Parfum – 100 ml
Anniversary Special
€299.00
€224.25
You save €74.75 · −25%
Ormonde Jayne
Nawab of Oudh Intensivo – 88ml
Anniversary Special
€269.00
€201.75
You save €67.25 · −25%
The Spirit Of Dubai
Durra Eau de Parfum – 90ml
Anniversary Special
€465.00
€348.75
You save €116.25 · −25%
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New Arrivals
Xerjoff
Roja Dove
Liquides Imaginaires
Room 1015
Goldfield & Banks
Gritti
Spring Fragrances
All
Nishane Hacivat Extrait de Parfum
CHF104,19 CHF130,23Price range: CHF104,19 through CHF130,23
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This product has multiple variants. The options may be chosen on the product page
Xerjoff Erba Pura Eau de Parfum
Original price was: CHF227,91.CHF157,21Current price is: CHF157,21.
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This product has multiple variants. The options may be chosen on the product page
Nishane Wulong Cha Extrait de Parfum
Original price was: CHF209,30.CHF97,68Current price is: CHF97,68.
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This product has multiple variants. The options may be chosen on the product page
Amouage Love Delight Woman Eau de Parfum
Original price was: CHF339,54.CHF246,51Current price is: CHF246,51.
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This product has multiple variants. The options may be chosen on the product page
Amouage Reflection Man Eau de Parfum
Original price was: CHF339,54.CHF265,12Current price is: CHF265,12.
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This product has multiple variants. The options may be chosen on the product page
Xerjoff Oud Stars Alexandria II Eau de Parfum
Original price was: CHF506,98.CHF278,14Current price is: CHF278,14.
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This product has multiple variants. The options may be chosen on the product page
Xerjoff Torino21 Eau de Parfum
Original price was: CHF274,42.CHF166,51Current price is: CHF166,51.
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This product has multiple variants. The options may be chosen on the product page
Xerjoff 1861 Naxos Eau de Parfum
CHF138,61 CHF157,21Price range: CHF138,61 through CHF157,21
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This product has multiple variants. The options may be chosen on the product page
Xerjoff 1861 Decas Eau de Parfum
Original price was: CHF227,91.CHF138,61Current price is: CHF138,61.
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This product has multiple variants. The options may be chosen on the product page
Xerjoff Erba Gold Eau de Parfum
CHF190,70 CHF200,00Price range: CHF190,70 through CHF200,00
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This product has multiple variants. The options may be chosen on the product page
Xerjoff Erba Pura Eau de Parfum
Original price was: CHF227,91.CHF157,21Current price is: CHF157,21.
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This product has multiple variants. The options may be chosen on the product page
Xerjoff Torino21 Deodorant
Original price was: CHF36,28.CHF31,63Current price is: CHF31,63.
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Xerjoff 40 Knots Deodorant
Original price was: CHF36,28.CHF32,56Current price is: CHF32,56.
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Xerjoff XJ Tony Iommi Deified Eau de Parfum
Original price was: CHF255,82.CHF175,82Current price is: CHF175,82.
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Xerjoff Blends Tony Iommi Monkey Special Eau de Parfum
Original price was: CHF367,44.CHF226,05Current price is: CHF226,05.
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Our journey
A story written in six chapters
-
2021
A quiet beginning
Beautinow opens its digital doors, with one promise: bring authentic, hard-to-find beauty to every doorstep in Europe.
-
2022
A community blooms
Tens of thousands of customers join the family. We expand our curated catalogue to over 5,000 products across 200 brands.
-
2023
Crossing borders
Shipping to 30+ countries. Every parcel still hand-checked, every gift still wrapped with care.
-
2024
A new home
A new fulfillment atelier opens — faster delivery, lower emissions, the same hand-picked feel.
-
2025
Award-winning service
Recognised for customer experience. Our team grows; our standards don’t budge.
-
2026
Six years — and just beginning
Thank you for six extraordinary years. Here’s to the next chapter, written with you.
Frequently Asked Questions
What are the dates of the Beautinow Anniversary Sale?
The main campaign runs from May 20 to June 2.
What is the maximum discount offered during the sale?
The biggest discount rate available during the Anniversary Sale is up to 70% OFF.
How does the discount system work?
The sale has two parts: a Discounted Brands Calendar, where 2 brands are discounted every 2 days, and an ongoing 25% OFF Flash Sale on specific products throughout the entire campaign period.
Will there be coupons available during the sale?
Yes, there will be 3 coupons available to use simultaneously on both discounted Brands and Flash sale items.
Are new arrivals or weekend sales included in the Anniversary Campaign?
No, the campaign specifically excludes new arrivals and weekend sales.
Are the perfumes sold during the Beautinow Anniversary authentic?
Absolutely. Authenticity is our core value. Every fragrance, from niche houses like Xerjoff to legacy brands, is 100% genuine and sourced directly or through authorized distributors.
Which is the better time to buy: Black Friday or the Beautinow Anniversary Sale?
Both events are considered our “Golden Periods.” While Black Friday is a global tradition, the Beautinow Anniversary is our personal celebration, meaning the discounts and exclusive offers are on par with our Black Friday deals. Both events offer the deepest price cuts of the year, so if you see your signature scent on sale now, it is the perfect time to secure it.
How can I make my niche perfume last longer?
To maximize longevity, apply your fragrance to well-moisturized skin (ideally after a shower). Focus on pulse points and avoid rubbing your wrists together, as this can break down the delicate molecular structure of the top notes.
Does Beautinow ship across all of Europe?
Yes, we provide fast, secure, and insured shipping across the European Union. Our logistics are optimized to ensure your luxury items arrive in pristine condition, regardless of your location.
