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Black Friday vs Cyber Monday: Which Day Has the Best Beauty Deals?

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Black Friday vs Cyber Monday: Which Day Has the Best Beauty Deals?

The holiday shopping season brings two heavyweight contenders battling for your beauty budget: Black Friday and Cyber Monday. But here’s the million-dollar question that every savvy beauty lover asks: which day actually delivers the best beauty deals? Should you brave the crowds on Black Friday, wait for the online extravaganza of Cyber Monday, or is there a smarter strategy that maximizes your savings on skincare, makeup, and haircare?

The answer isn’t as simple as picking one day over the other. The truth is, Black Friday vs Cyber Monday beauty deals each have distinct advantages, different types of discounts, and unique strategies that can save you hundreds of dollars—if you know what to look for. Black Friday beauty sales traditionally offered the deepest in-store discounts, while Cyber Monday beauty deals revolutionized online shopping with exclusive web-only offers. But in 2025, the lines have blurred, deals start earlier, and the shopping landscape has evolved dramatically.

Understanding the nuances between Black Friday vs Cyber Monday for beauty products means knowing when specific items go on their deepest discount, which retailers offer better deals on which day, and how to strategically shop both events to build your dream beauty collection without breaking the bank. Whether you’re stocking up on skincare deals, hunting for makeup deals, or investing in that luxury perfume you’ve been eyeing, timing your purchase correctly can mean the difference between good savings and extraordinary value.

Let’s break down exactly which day wins for beauty deals, reveal insider strategies for maximizing savings, and create your perfect Black Friday Cyber Monday beauty shopping game plan.

Understanding Black Friday vs Cyber Monday: The Origins

Before diving into which day offers best beauty deals, understanding the history and evolution of these shopping events helps explain why they differ and how to leverage each one.

Black Friday: The In-Store Shopping Tradition

Black Friday, falling the day after Thanksgiving, earned its name when retailers’ financial records supposedly shifted from red (loss) to black (profit) due to the massive sales volume. Traditionally, Black Friday beauty deals were all about in-store doorbusters—limited-quantity items at jaw-dropping prices designed to drive foot traffic. Shoppers would camp outside stores overnight, rush through doors at opening, and navigate crowded aisles hunting for deals.

The beauty industry embraced Black Friday wholeheartedly, with department stores like Macy’s, Nordstrom, and Bloomingdale’s offering exclusive gift sets, value sizes, and percentage-off discounts on prestige brands. Beauty specialty retailers like Sephora and Ulta created curated Black Friday beauty sales featuring their best-selling products at unprecedented prices. The in-store experience meant you could see, touch, and test products before buying—crucial for beauty purchases where shade matching and formulation matter.

Cyber Monday: The Online Shopping Revolution

Cyber Monday was created in 2005 by the National Retail Federation as an online counterpart to Black Friday, capitalizing on the growing trend of internet shopping. The concept was simple: offer compelling online-only deals to capture consumers who preferred shopping from home. Cyber Monday beauty deals quickly gained traction because beauty products are perfect for online shopping—standardized packaging, easy shipping, and detailed product descriptions minimize purchase anxiety.

What makes Cyber Monday particularly appealing for beauty is the convenience factor. You can shop in your pajamas, compare prices across multiple retailers simultaneously, read reviews before purchasing, and avoid the chaos of crowded stores. Online retailers can offer more products on sale since they’re not limited by physical shelf space, and exclusive online sets often provide better value than in-store equivalents.

The Modern Blurred Lines

In 2025, the distinction between Black Friday vs Cyber Monday has blurred significantly. Most retailers now offer “Black Friday Week” or even “Black November,” with deals starting in early November and running through Cyber Monday. Many Black Friday beauty deals are available both in-store and online, while Cyber Monday is no longer exclusively online—even physical stores participate with extended sales.

This evolution actually benefits savvy shoppers who understand how to navigate both events strategically rather than limiting themselves to one day.

Black Friday Beauty Deals: What to Expect

Understanding what makes Black Friday beauty sales unique helps you identify which purchases to prioritize on this shopping day.

Typical Black Friday Beauty Deal Structures

  • Percentage-Off Sitewide Sales – are Black Friday’s signature move. Expect to see 20-30% off entire sites or specific categories, with some retailers offering up to 50% off select items. Sephora typically offers tiered discounts based on loyalty status (10-20% for members), Ulta provides 50% off specific brands rotating throughout the day, and department stores often do 25% off beauty purchases with additional discounts for cardholders.
  • Doorbusters and Limited-Time Lightning Deals – create urgency and excitement. These are deeply discounted items (often 50-70% off) available in limited quantities or for limited hours. The catch? You need to act fast—these sell out within minutes online or hours in-store. Black Friday makeup deals often feature bestselling palettes, popular foundations, or cult-favorite skincare at prices you won’t see again until next year.
  • Gift Sets and Value Sets – flood the market during Black Friday. Brands create exclusive curated sets featuring full-size hero products plus deluxe samples at prices significantly lower than buying items separately. These sets are perfect for gifting or discovering new products, and they often provide 2-3 times the value of what you pay.
  • Free Gifts with Purchase– sweeten already-discounted deals. Many beauty retailers offer free deluxe samples, travel-size products, or even full-size gifts when you spend specific thresholds. Stacking a percentage-off discount with free gifts maximizes value—you’re essentially getting extra products at no cost.
  • Early Access for Loyalty Members – has become standard. Most beauty retailers reward loyal customers with early shopping access (often 24-48 hours before public sales begin), ensuring members get first pick of limited-quantity items. This VIP treatment often makes the difference between scoring your wishlist items versus finding them sold out.

Best Beauty Categories for Black Friday

Certain beauty categories consistently offer better Black Friday beauty deals than Cyber Monday alternatives.

  • Luxury Skincare and Prestige Beauty – often see their deepest discounts on Black Friday. High-end brands that rarely go on sale—think La Mer, SK-II, Drunk Elephant, or Sunday Riley—participate in Black Friday events at department stores and specialty retailers. These luxury items might be 20-30% off on Black Friday but only 15-20% off on Cyber Monday, if discounted at all.
  • Gift Sets from Premium Brands – are specifically designed for Black Friday release. Brands like Estée Lauder, Clinique, Lancôme, and MAC create exclusive holiday sets available primarily during Black Friday weekend. These sets often sell out before Cyber Monday, making Black Friday your only opportunity to snag them.
  • In-Store Exclusive Bundles – that aren’t available online provide unique value. Department stores create special beauty gift bags or bonus items for Black Friday shoppers that online customers can’t access. If you’re willing to shop in person, you might score exclusive extras unavailable during Cyber Monday.
  • Professional Hair Tools and Devices – like Dyson, ghd, T3, or NuFace often see significant Black Friday discounts across multiple retailers. While Cyber Monday may match these prices, inventory tends to be better on Black Friday since these items are so popular they sell out quickly.
Best Beauty Categories for Black Friday

Black Friday Shopping Strategy

To maximize Black Friday beauty sales, strategic planning is essential.

  • Start Your Research Early – by creating wishlists at all your favorite retailers weeks before Black Friday. Track regular prices so you can immediately recognize genuine deals versus inflated “discounts.” Sign up for email lists and download apps to receive sale notifications and early access codes.
  • Prioritize Limited-Quantity Items – by shopping as early as possible—ideally during early access periods if you’re a loyalty member. Doorbusters and exclusive gift sets sell out quickly, so these should be your first purchases. Less popular items will likely remain available throughout the day or even into Cyber Monday.
  • Shop Multiple Retailers – to compare prices on the same items. Just because you found a product on sale at one store doesn’t mean another store isn’t offering it cheaper with better perks. Use browser extensions or apps that automatically apply coupon codes and compare prices across sites.
  • Stack Discounts Strategically – by combining sale prices with loyalty points, credit card rewards, gift cards purchased at a discount, and cashback apps. This layering can increase your savings from 20% to 40% or more on the same items.

Cyber Monday Beauty Deals: What to Expect

Cyber Monday beauty deals have evolved into a distinct shopping experience with advantages that make waiting worth considering for certain purchases.

Typical Cyber Monday Beauty Deal Structures

  • Online-Exclusive Deals – are Cyber Monday’s calling card. Beauty brands and retailers create special offers available only on their websites, often with better percentages than Black Friday offered. These digital-first deals cater to the massive online shopping audience, with some brands offering 30-40% off their websites exclusively on Cyber Monday.
  • Flash Sales Throughout the Day – keep shoppers engaged and checking back repeatedly. Unlike Black Friday’s early-morning doorbuster model, Cyber Monday often features rotating sales where different brands or categories go on deep discount at specific times (hourly or every few hours). This creates a treasure hunt mentality where checking back throughout the day yields different deals.
  • Free Shipping with No Minimum – becomes standard on Cyber Monday when many retailers waive minimum purchase requirements that typically apply. This is particularly valuable for beauty shoppers who might want just one or two specific items without being forced to reach a spending threshold just to avoid shipping costs.
  • Exclusive Online Sets and Bundles – are created specifically for Cyber Monday and aren’t available in stores or on Black Friday. These curated collections often focus on skincare routines, makeup essentials, or discovery sets perfect for gifting or trying new brands without commitment.
  • Extended Return Windows – often accompany Cyber Monday purchases, with many retailers offering holiday return policies that extend until January. This gives you more flexibility for gift purchases and removes pressure from buying decisions.

Best Beauty Categories for Cyber Monday

Certain beauty products and brands strategically save their best offers for Cyber Monday beauty deals.

  • Direct-to-Consumer Beauty Brands – that sell primarily through their own websites often reserve their biggest sales for Cyber Monday. Brands like Glossier, The Ordinary, Paula’s Choice, or Drunk Elephant might offer modest Black Friday discounts but unleash their deepest cuts on Cyber Monday when online shopping is at its peak.
  • Subscription Boxes and Discovery Sets – see significant Cyber Monday promotions. Services like Ipsy, Birchbox, or FabFitFun offer special deals on subscriptions or curated sets specifically on Cyber Monday, with discounts or bonus products you won’t find on Black Friday.
  • Indie and Niche Beauty Brands – that don’t have physical retail presence make Cyber Monday their primary sales event. These smaller brands save marketing budgets for the massive online traffic of Cyber Monday, often offering their only sale of the year during this 24-hour window.
  • Digital Beauty Services – including virtual consultations, online beauty courses, or digital skin analysis tools offer Cyber Monday-specific promotions since these services are inherently online. If you’ve been considering investing in online beauty education or virtual styling, Cyber Monday typically offers the best deals.
  • Restocks of Black Friday Sellouts – sometimes appear on Cyber Monday as retailers locate additional inventory or release held-back stock. If you missed a Black Friday item, checking back on Cyber Monday might give you a second chance.

Cyber Monday Shopping Strategy

Maximizing Cyber Monday beauty deals requires a different approach than Black Friday shopping.

  • Set Up Price Alerts and Notifications – on your wishlist items so you’re immediately notified when they go on sale. Browser extensions like Honey or CamelCamelCamel can track prices and alert you to drops, ensuring you don’t miss flash deals.
  • Shop Early in the Day – despite Cyber Monday being online. Many of the best deals launch at midnight or early morning and sell out by afternoon. Popular items from top brands disappear quickly, so shopping as early as you can access deals (often midnight Sunday night) gives you best selection.
  • Keep Multiple Tabs Open – for comparison shopping in real-time. Have your favorite retailers loaded and ready so you can quickly compare prices on the same items. Some products will be cheaper at one retailer versus another, and having everything open lets you snag the best price immediately.
  • Use Shopping Carts Strategically – by loading up items at multiple retailers, then comparing final prices including shipping, discounts, and any gifts with purchase before completing transactions. This lets you visualize total costs before committing.
  • Check Social Media for Flash Codes – as many brands drop exclusive discount codes on Instagram or Twitter throughout Cyber Monday. Following your favorite brands and enabling notifications can unlock additional savings layered on top of existing sales.

Black Friday vs Cyber Monday: Head-to-Head Comparison

Let’s break down the key differences in a direct Black Friday vs Cyber Monday beauty showdown to help you decide where to focus your shopping energy.

Discount Depth and Availability

Black Friday typically offers broader discounts across more brands and categories. If you want to stock up on everyday essentials from multiple brands or build a diverse beauty collection, Black Friday beauty sales provide more opportunities. The percentage-off discounts tend to be comparable between both days (usually 20-30% off), but Black Friday applies these discounts to more items.

Cyber Monday often provides deeper discounts on select items or specific brands, particularly for online-first companies. While fewer total items might be on sale, the discounts on featured products can be more aggressive (30-50% off versus Black Friday’s 20-30% off). If you’re targeting specific high-ticket items or specific brands, Cyber Monday might deliver better deals.

Inventory and Selection

Black Friday starts with full inventory since it’s the first major sales event. You have the best selection and highest likelihood of getting exactly what you want in your preferred shade, size, or variation. Limited-edition holiday sets and exclusive gift sets are often Black Friday releases that may sell out before Cyber Monday.

Cyber Monday deals with whatever inventory remains after Black Friday weekend shopping. Popular items, shades, or sizes may be sold out, particularly for trending products or limited releases. However, some retailers hold back inventory specifically for Cyber Monday or restock sellouts, so you might still find what you’re looking for—just with less certainty.

Shopping Experience

Black Friday can be shopped either in-store or online, giving you flexibility based on preference. In-store shopping allows you to see products, test shades, and get immediate gratification of taking purchases home the same day. However, it involves crowds, potential lines, and the physical effort of shopping multiple stores.

Cyber Monday is inherently online, offering comfort, convenience, and the ability to comparison shop effortlessly. You can shop from anywhere, avoid crowds entirely, and take time to read reviews before purchasing. The trade-off is shipping time (no immediate gratification) and inability to physically see or test products before buying.

Exclusive Offers and Perks

Black Friday features more exclusive gift sets, in-store bonus gifts, and beauty gift bags that aren’t replicated online or on Cyber Monday. If you love curated sets or bonus products, Black Friday delivers more of these value-adds. Department stores particularly excel at creating special Black Friday beauty events with exclusive perks.

Cyber Monday offers online-exclusive sets and digital perks like free shipping with no minimum, extended return windows, and sometimes better gift-with-purchase thresholds. The convenience perks favor Cyber Monday, while product perks favor Black Friday.

Price Matching and Adjustments

Black Friday prices are sometimes retroactively matched by retailers if the same item goes cheaper on Cyber Monday, though this varies by store policy. Some retailers offer price adjustments within 7-14 days, meaning you can shop Black Friday with confidence that if prices drop further, you’ll be protected.

Cyber Monday is typically the final sales event, so prices rarely drop further afterward (though individual brands may extend sales into “Cyber Week”). This means Cyber Monday purchases are less likely to be price-matched later, but you’re also shopping at what’s likely the lowest price point.

The Smart Strategy: Shopping Both Days

The truth is, the most successful beauty deal hunters don’t choose between Black Friday vs Cyber Monday—they strategically shop both events to maximize savings and selection. Here’s how to build a dual-day strategy that captures the best beauty deals from each event.

Before Black Friday: Preparation Phase

  • Create Prioritized Wishlists – organized by where you’ll buy each item. Separate lists for Sephora, Ulta, department stores, brand websites, and Beautinow ensure you know exactly what to buy from each retailer. Rank items by priority—must-haves versus nice-to-haves—so you can make quick decisions when sales go live.
  • Track Regular Prices – by taking screenshots or writing down current prices for your wishlist items. This creates a baseline for evaluating deals and prevents you from falling for inflated “discounts” where retailers raise prices before sales to make discounts look more impressive than they are.
  • Sign Up for Early Access – by joining loyalty programs at all your favorite retailers if you haven’t already. Many programs are free and immediately grant you early access to sales, exclusive discount codes, and bonus offers. The 24-48 hour head start can mean the difference between getting sold-out items versus missing them.
  • Set a Total Budget – and allocate portions to each shopping day. Maybe you dedicate 60% of your beauty budget to Black Friday since inventory is fullest, and reserve 40% for Cyber Monday deals and any missed opportunities. Having a plan prevents overspending and buyer’s remorse.
  • Download Retailer Apps – for push notifications about sales launching, flash deals, and exclusive mobile-only offers. Many retailers reward app users with additional discounts or early access not available to desktop shoppers.

Black Friday Shopping Strategy

  • Shop Early Access First – if you have loyalty program membership. Log in as soon as early access begins (often Wednesday or Thursday before Black Friday) and immediately purchase your highest-priority items, particularly limited-edition sets or items likely to sell out.
  • Target Limited-Quantity Items – as your Black Friday priority. Gift sets, doorbuster deals, and exclusive bundles should be purchased first since these won’t be available on Cyber Monday. Standard products that are always in stock can wait.
  • Buy Gifts and Stockpile Items – on Black Friday since you have maximum selection. If you’re gift shopping or stocking up on repurchases of products you use regularly, Black Friday ensures you get exactly what you want rather than settling for whatever’s left on Cyber Monday.
  • Leave Room in Your Budget – for potential Cyber Monday improvements. Don’t spend your entire beauty budget on Black Friday—save 30-40% for Cyber Monday in case better deals emerge or items you missed get restocked.

Between Black Friday and Cyber Monday: Monitoring Phase

  • Track Your Black Friday Purchases – by saving confirmation emails and making note of what you paid. This creates a reference point for comparing if the same items go cheaper on Cyber Monday (in which case you might be able to price match) or if you’re glad you bought when you did.
  • Watch for Restocks and New Deals – as many retailers refresh inventory over the weekend or release additional deals for Small Business Saturday. Set aside time Saturday and Sunday to check retailer websites for new offerings or restocked sold-out items.
  • Monitor Social Media and Deal Forums – where people share when hot items get restocked or when surprise deals drop. Communities like Reddit’s beauty deals forums or Twitter hashtags like #BlackFridayBeauty surface deals you might otherwise miss.
  • Review Your Wishlists – and adjust your Cyber Monday strategy based on what you did and didn’t get on Black Friday. If you scored everything on your must-have list, Cyber Monday can be about exploring new products or taking advantage of any standout deals. If you missed key items, Cyber Monday becomes a second chance to find them.

Cyber Monday Shopping Strategy

  • Check for Better Prices First – by reviewing whether any of your Black Friday purchases have gone cheaper on Cyber Monday. If so, and if the retailer’s price protection policy allows it, request a price adjustment to get the difference refunded.
  • Focus on Online-Exclusive Deals – that weren’t available on Black Friday, particularly from direct-to-consumer brands, indie beauty brands, or online-only sets. These represent genuinely new opportunities rather than just comparing prices on the same items you saw Friday.
  • Hunt for Missed Opportunities – by checking whether items that sold out on Black Friday have been restocked for Cyber Monday. Some retailers release additional inventory, and you might get a second chance at items you missed.
  • Explore New Discoveries – since your must-haves are probably already purchased. Cyber Monday can be when you take chances on new brands, try trending products you’ve been curious about, or experiment with items that weren’t on your original list but look intriguing at sale prices.
  • Complete Your Gift Shopping – by finding deals on any remaining gifts you need. With most of your personal wishlist handled on Black Friday, Cyber Monday can focus on finishing holiday gift lists with whatever budget remains.

Which Retailers Offer Better Deals on Which Day?

Understanding retailer-specific patterns in Black Friday vs Cyber Monday beauty sales helps you know where to shop each day for maximum savings.

Sephora: Black Friday vs Cyber Monday

Sephora typically offers comparable deals on both Black Friday and Cyber Monday, with their main sale applying to both days (usually 20% off for Rouge members, 15% for VIB, 10% for Insider). However, specific brands or products may be excluded or included differently each day.

Black Friday at Sephora features more in-store bonus gifts and beauty gift bags for purchases over certain thresholds. If you’re a fan of curated deluxe samples or exclusive perks, shopping Black Friday in-store or online yields better extras. Cyber Monday at Sephora sometimes adds flash deals or features different brands on deeper discount than Black Friday. Check both days, as Sephora occasionally rotates which brands participate or changes discount structures between the two events.

Ulta: Black Friday vs Cyber Monday

Ulta goes aggressive on both days but structures deals differently. Black Friday typically features 50% off specific brands rotating in 3-4 hour increments throughout the day, creating that treasure-hunt mentality where you need to check back frequently.

Cyber Monday at Ulta often focuses more on their online-exclusive brands or products not carried in stores. If you’re shopping Ulta’s skincare brands or Korean beauty selection (which skews online), Cyber Monday might offer better variety and deals. Both days at Ulta offer excellent point multipliers (5x or 10x points on select brands), so checking which brands are on multipliers each day helps you maximize long-term value beyond immediate discounts.

Department Stores: Black Friday vs Cyber Monday

Nordstrom, Macy’s, Bloomingdale’s, and Neiman Marcus traditionally go bigger on Black Friday with luxury beauty gifts, exclusive sets, and percentage-off beauty purchases (typically 15-25% off). These stores excel at curating premium gift sets and bonus gifts with purchase that make Black Friday particularly valuable for prestige beauty.

Cyber Monday at department stores tends to match Black Friday pricing but with reduced inventory and fewer exclusive sets available. However, they sometimes offer better free shipping thresholds or online-exclusive bonus gifts to drive digital traffic.

Brand Websites: Black Friday vs Cyber Monday

Direct-to-consumer beauty brands increasingly save their best deals for Cyber Monday since their primary channel is online. Brands like Glossier, The Ordinary, Paula’s Choice, Drunk Elephant, or Tatcha often offer modest Black Friday discounts (15-20% off) but unleash bigger savings on Cyber Monday (25-30% off or buy-one-get-one offers).

Heritage prestige brands like Estée Lauder, Clinique, or Lancôme typically offer similar deals on both days on their websites, with Black Friday featuring slightly better gift-with-purchase thresholds.

Beautinow: Your Strategic Advantage

Beautinow offers a unique advantage in the Black Friday vs Cyber Monday beauty shopping landscape by providing curated deals across both events with expert guidance on which day offers better value for specific products. Instead of navigating multiple retailers and comparing deals yourself, Beautinow’s beauty specialists track prices and can direct you to the best deals whether they appear on Black Friday or Cyber Monday.

Beautinow’s Black Friday features early access for email subscribers, carefully curated gift sets, and percentage-off deals across multiple beauty categories with guaranteed authenticity and expert recommendations. Beautinow’s Cyber Monday extends and sometimes improves upon Black Friday pricing, adds online-exclusive bundles, and provides extended customer service to help you make final purchasing decisions before the sales end.

Which Retailers Offer Better Deals on Which Day X Beautinow

Common Mistakes to Avoid During Black Friday and Cyber Monday

Even experienced beauty shoppers make critical errors during the Black Friday Cyber Monday shopping frenzy. Avoiding these pitfalls ensures you get genuine value rather than buyer’s remorse.

Buying Without Comparing Prices

The biggest mistake is assuming an advertised discount represents the best price without checking competitors. The same product might be 20% off at one retailer and 30% off at another, or one store’s gift-with-purchase might significantly outvalue another’s.

Solution: Keep multiple tabs open with your favorite retailers and quickly compare prices on the same items before purchasing. Use browser extensions that automatically check multiple sites and alert you to better prices elsewhere.

Falling for Inflated “Original” Prices

Some retailers artificially inflate regular prices before sales to make discounts appear more impressive. A product marked “was $100, now $50!” might never have actually sold for $100—it might have been $60-70 all along.

Solution: Track prices in the weeks leading up to Black Friday using price tracking tools like CamelCamelCamel or Keepa. If you know the real regular price, you can instantly recognize genuine deals versus marketing manipulation.

Buying Products You Don’t Need

The excitement of sales can lead to purchasing products just because they’re discounted, not because you actually want or need them. Your bathroom doesn’t need three backup serums just because they were on sale.

Solution: Stick to your pre-planned wishlist and resist impulse purchases unless they’re products you’ve been researching and planning to buy anyway. If it wasn’t on your list before the sale started, you probably don’t need it.

Ignoring Return Policies and Gift Receipt Options

Not all Black Friday or Cyber Monday purchases come with standard return policies. Some sale items are final sale, and some retailers restrict returns on heavily discounted items.

Solution: Read return policies before purchasing, especially for gift shopping. Many retailers offer extended holiday return windows, but you need to verify this before buying. Always get gift receipts for purchases intended as gifts.

Missing Price Protection Opportunities

Many retailers and credit cards offer price protection—if the item you bought drops in price within a specific timeframe (usually 7-30 days), they’ll refund the difference. Not taking advantage of this essentially means voluntarily paying more than necessary.

Solution: Keep all receipts and track your purchases for at least two weeks after Cyber Monday. Set reminders to check prices on your purchased items, and immediately request price adjustments if items drop further.

Overlooking Shipping Costs and Timing

A “better deal” on Cyber Monday might not actually be better once you factor in shipping costs, especially if Black Friday offered free shipping or allowed in-store pickup.

Solution: Calculate total cost including shipping before deciding whether a Cyber Monday deal beats your Black Friday purchase. Consider whether paying for faster shipping is worth it versus waiting for free standard shipping.

Forgetting to Stack Discounts and Rewards

Many shoppers use just the advertised sale price without layering additional savings from loyalty points, credit card rewards, cashback apps, or gift cards purchased at a discount.

Solution: Before completing any purchase, check for additional discount codes, verify you’re logged into your loyalty account to earn points, activate cashback apps, and use any gift cards you have to stretch your budget further.

Maximize Your Beauty Savings This Black Friday and Cyber Monday

Understanding the nuances of Black Friday vs Cyber Monday beauty deals empowers you to shop strategically, save significantly, and build your dream beauty collection without buyer’s remorse or budget regret. The key isn’t choosing one day over the other—it’s leveraging the unique advantages of each shopping event to capture the best beauty deals available throughout the extended holiday shopping weekend.

Your beauty wishlist deserves more than random impulse purchases driven by flashy discount percentages. With strategic planning, price tracking, and knowledge of which retailers and product categories offer better deals on which day, you can transform Black Friday Cyber Monday from overwhelming chaos into an organized, successful shopping experience that delivers hundreds of dollars in genuine savings.

Experience the confidence that comes from knowing you scored the absolute best beauty deals available, building your perfect beauty collection at the lowest prices of the year while avoiding common pitfalls that lead to overspending or disappointment.

Discover unbeatable Black Friday and Cyber Monday beauty deals at Beautinow – your trusted destination for curated beauty sales featuring authenticated products, expert guidance on when to buy, and exclusive deals across both shopping events to help you maximize savings and build your perfect beauty collection.

Why choose Beautinow for your Black Friday Cyber Monday beauty shopping:

  • Strategic Deal Curation: Our beauty experts track prices across both Black Friday and Cyber Monday, identifying which day offers better value for specific products and brands, ensuring you shop when savings are genuinely maximized rather than marketing hype
  • Early Access for Subscribers: Email subscribers receive exclusive early access to Beautinow’s Black Friday beauty deals, allowing you to shop limited-quantity items and popular products before they sell out to the general public
  • Guaranteed Authenticity: Every product in our Black Friday Cyber Monday sales is sourced directly from authorized distributors, ensuring you receive genuine, full-quality products even during the chaotic holiday shopping season—never expired, counterfeit, or grey-market items
  • Expert Shopping Guidance: Our beauty specialists are available to help you prioritize purchases, compare deals across both days, and create personalized shopping strategies that maximize your budget and ensure you get the products you’ll actually love and use
  • Extended Sale Period: Instead of limiting deals to single days, Beautinow extends premium pricing across the entire Black Friday through Cyber Monday weekend, giving you flexibility to shop when convenient without missing out on the best prices
  • Price Match Guarantee: Found a better price elsewhere during Black Friday Cyber Monday? Beautinow’s price matching ensures you always get the best deal available on authentic beauty products, eliminating the stress of wondering if you shopped at the right place
  • Curated Gift Sets and Exclusives: Access specially curated beauty gift sets and exclusive bundles available only at Beautinow during Black Friday Cyber Monday, offering exceptional value you won’t find at other retailers

Invest in your beauty collection intelligently with Black Friday beauty sales and Cyber Monday beauty deals that deliver genuine savings, guaranteed authenticity, and expert guidance. Your journey to building the perfect beauty wardrobe at the year’s best prices begins with shopping strategically across both events with a trusted partner who prioritizes your satisfaction and savings.

Frequently Asked Questions

Q: What is better, Cyber Monday or Black Friday?

A: Neither Cyber Monday nor Black Friday is universally “better”—the superior choice depends on what you’re shopping for and your personal preferences. Black Friday is better if you want maximum selection and inventory since it kicks off the shopping season with full stock, prefer the option to shop in-store to see and test products before buying, are hunting for limited-edition holiday gift sets and exclusive bundles that often sell out before Cyber Monday, or need items immediately without waiting for shipping. Black Friday beauty deals offer broader variety across more brands and categories, making it ideal for building diverse beauty collections or completing extensive gift lists. Cyber Monday is better if you prefer shopping from home with guaranteed free shipping and no crowds, are targeting online-first or direct-to-consumer beauty brands that save their deepest discounts for this day, want online-exclusive sets and digital perks not available on Black Friday, or don’t mind waiting for shipping in exchange for convenience. Cyber Monday beauty deals often feature deeper discounts on specific items, particularly from indie brands and niche retailers. The smartest approach isn’t choosing one over the other—it’s shopping both strategically: buy limited-quantity items and must-haves on Black Friday when selection is fullest, then hunt for better prices and online-exclusive deals on Cyber Monday.

Q: Do more people shop on Black Friday or Cyber Monday?

A: Historically, Black Friday drew more shoppers overall, but Cyber Monday has been rapidly closing the gap and now rivals or even exceeds Black Friday in online shopping volume. In recent years, Cyber Monday has consistently set records as the biggest online shopping day in the United States, with billions of dollars in e-commerce sales surpassing Black Friday’s online numbers. However, when you include in-store shopping, Black Friday still attracts massive crowds to physical retail locations, maintaining its position as a major shopping event. The key trend is that shopping behavior has shifted dramatically—Black Friday is no longer just a single day but extends into “Black Friday Week,” and Cyber Monday has evolved beyond Monday into “Cyber Week.” For beauty deals specifically, both days attract significant shopper attention, with Black Friday seeing more foot traffic at stores like Sephora, Ulta, and department stores, while Cyber Monday dominates for beauty brands selling primarily through their own websites. The modern reality is that most retailers now offer deals across both days, meaning shoppers increasingly treat Black Friday through Cyber Monday as one extended shopping period rather than choosing a single day.

Q: What is the biggest sales day of the year?

A: Cyber Monday has become the biggest single online sales day of the year in the United States, consistently breaking records with billions in e-commerce transactions. In 2024, Cyber Monday generated over $13 billion in online sales, making it the largest digital shopping day ever. However, when considering total retail sales including both in-store and online combined, Black Friday remains extremely significant and competitive, with some years seeing higher combined revenue than Cyber Monday when physical store sales are factored in. For beauty deals specifically, both Black Friday and Cyber Monday represent peak shopping days, but the “biggest” depends on the metric—Black Friday often sees higher total unit sales across all channels, while Cyber Monday dominates in pure e-commerce dollars. It’s worth noting that the traditional single-day concept has evolved, with retailers now spreading deals across “Black Friday Week” and “Cyber Week,” making the entire period from Thanksgiving through the following Monday collectively the biggest sales period of the year rather than any single day. Additionally, Amazon Prime Day (held in July) has emerged as another contender for biggest sales day, sometimes rivaling Cyber Monday in total volume. For beauty shoppers, focusing on which single day is “biggest” matters less than understanding that Black Friday through Cyber Monday collectively offers the best beauty deals of the entire year.

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