Up to 70% below Recommended Retail Price on selected items — that's our flash sale price compared to the recommended retail price set by the brands. On top of our already-low Beautinow prices, Flash Sale items get an additional 25% off during the campaign. The deepest combined savings of the year live inside this two-week window.

The sale has two parts: a Discounted Brands Calendar, where 2 brands are discounted every 2 days, and an ongoing 25% OFF Flash Sale on specific products throughout the entire campaign period.

Yes, there will be 3 coupons available to use simultaneously on both discounted Brands and Flash sale items.

No, the campaign specifically excludes new arrivals and weekend sales.

Absolutely. Authenticity is our core value. Every fragrance, from niche houses like Xerjoff to legacy brands, is 100% genuine and sourced directly or through authorized distributors.

Both events are considered our “Golden Periods.” While Black Friday is a global tradition, the Beautinow Anniversary is our personal celebration, meaning the discounts and exclusive offers are on par with our Black Friday deals. Both events offer the deepest price cuts of the year, so if you see your signature scent on sale now, it is the perfect time to secure it.

To maximize longevity, apply your fragrance to well-moisturized skin (ideally after a shower). Focus on pulse points and avoid rubbing your wrists together, as this can break down the delicate molecular structure of the top notes.

Yes, we provide fast, secure, and insured shipping across the European Union. Our logistics are optimized to ensure your luxury items arrive in pristine condition, regardless of your location.