What To Do With Empty Perfume Bottles? 10 Creative &Ideas
We all have them — those beautiful, empty perfume bottles that we simply can't bring ourselves to throw away. Their unique shapes, luxu...
Perfume Stories
Amouage Guidance vs Guidance 46 + Layering Tips
Amouage is no stranger to crafting aromatic masterpieces, and in 2024, they delivered yet another gem to the world of niche perfume ent...
Empowerment Women Through Scent: International Women’s Day
Empowerment Women Through Scent: International Women’s Day
Perfumes are more than just a delightful scent. Instead, they’re a st...
Top 15 Italian Perfume Brands
Italy is synonymous with luxury, craftsmanship, and timeless elegance—qualities that extend to its world-renowned perfume industry. Fro...
The World’s Most Expensive Perfumes & Fragrance Brands by Country
Luxury designer brands like Chanel, Christian Dior, and Gucci have created iconic fragrances over the last few decades. However, if it'...
What Is Niche Perfume? Here’s The Long Answer
When we launched Beautinow.com in 2020, our store focused exclusively on 'niche perfume.' At the time, we felt pretty confident what th...
Help I Can’t Smell My Perfume! Here’s Why
There's something magical about smelling different scents in a perfume store, and finding one that you really love. Yet, there's a comm...
Introducing Amouage Reflection Man 45 Extrait de Parfum: A Full Review
When we first tried Amouage Reflection 45 Man Extrait de Parfum, we had to pause for a moment to fully appreciate its pure essence. Onc...
What Are Aldehydes in Perfume & How Are They Used?
If you have explored the world of perfumery for some time, you have likely come across the term aldehydes; and, if science is your jam,...
12 Effective Ways To Remove Perfume from Skin
Ever found yourself drenched in a scent that's just a bit too much? Whether you've been overzealously spritzed at a perfume counter or ...
Does Perfume Expire or Go Bad?
Let us all humbly admit that we, indeed, have asked ourselves at one point or another if perfumes actually expire. This is such a relat...
What is Sillage in Perfumery?
In the world of perfumery, "sillage" is a term borrowed from the French word meaning "wake," as in the trail left by a boat moving thro...
Funeral Perfume Etiquette & Best Recommendations
A funeral is a time for reflection and remembrance and every detail in and about it takes on a poignant significance, including the per...
Wellness Fragrances: A New Trend in Perfumery
In today's world, where the lines between beauty, health, and wellness increasingly blur, an intriguing question emerges: Are wellness ...
The 8 Hottest Perfume Trends of 2025
Darling fragrance aficionados, it is a new year full of possibilities and, of course, perfume trends. Sure, we see some trends reappear...
The Best Perfume Books You Must Read in 2025
In the magical realm of perfumes, where scents merge with memories and feelings, there's a literary treasure trove to be discovered. As...
The 7 Olfactory Families of the Perfume Universe
Have you ever been put on the spot at a fancy dinner party and asked how you would describe the Chardonnay that was just poured into yo...
10 Perfume Quotes That Will Inspire You
Perfumes aren't just simply scents. They represent lifestyle, personal memories, and they inspire. The below perfume quotes are a testa...
Eau de Parfum vs Eau de Toilette vs Eau de Cologne: Understanding Fragrance Concentrations
Walking into a fragrance store can feel overwhelming when you're faced with bottles labeled Eau de Parfum, Eau de Toilette, and Eau de ...
9 Reasons Why You Should Keep Your Perfume in The Box
Most perfume lovers simply throw away their perfume boxes once opened. Often times we don't realise how important they are for many dif...
