Marie Claire UK Announces 2025 Fragrance Award Winners, Highlighting Industry Excellence

The highly anticipated Marie Claire UK Fragrance Awards 2025 winners have been officially unveiled! Announced yesterday, July 8, 2025, the prestigious awards celebrate the most captivating and innovative scents across the industry, as judged by a distinguished panel of industry experts and Marie Claire UK editors.

Fifteen winners were recognized across a diverse range of categories, showcasing excellence from classic icons to modern disruptors, luxury masterpieces to high-street favorites. The rigorous judging process considered factors like perfume family, innovation, longevity, and packaging, ensuring that only the most outstanding creations received top honors.

Aromatic Triumphs: Celebrating the Best in Scent

Among the esteemed recipients, several names stood out, reaffirming their status in the world of perfumery:

• Ormonde Jayne’s Ormande Woman was crowned Best Classic Women’s Fragrance, a testament to its enduring elegance and timeless appeal.

• For men, Tom Ford’s Bois Pacifique Eau de Parfum took home the award for Best Classic Men’s Fragrance, lauded as a crowd-pleaser with sophisticated depth.
• The artistry of bottle design was celebrated with Bvlgari’s Allegra Baciami Eau de Parfum winning Best Fragrance Bottle, recognized for its unique and luxurious aesthetic.
• In the Eau de Parfum category, Byredo’s Blanche Absolu EDP impressed judges, described as an “easy to wear and incredibly chic” scent.
• Prada Beauty’s Paradoxe Eau de Parfum secured the title of Best Women’s Designer Fragrance, highlighting its modern appeal and broad popularity.
• Making a splash in the accessible market, Cosmic by Kylie Jenner (Kylie Cosmetics) was recognized as Best Highstreet Fragrance, showcasing celebrity influence in the mass market.
• Evoking fond memories, CK One by Calvin Klein won the Most Nostalgic Fragrance award, a nod to its timeless and evocative nature.
• For specific scent archetypes, Mizensir’s Perfect Oud triumphed as Best Oud, while Granado’s Esplendor took the prize for Best Gourmand. Marc-Antoine Barrois’s TILIA was celebrated as the Best Floral, embodying the “scent of an everlasting summer.“

These awards not only honor the exceptional craftsmanship behind each fragrance but also provide a valuable guide for fragrance enthusiasts looking for their next signature scent or a timeless classic.

Innovation and Legacy: The Future of Fragrance

The Marie Claire UK Fragrance Awards continue to serve as a beacon of excellence, spotlighting brands that are pushing boundaries in innovation while also celebrating the enduring legacy of iconic perfumes. From highly concentrated extraits to beautifully crafted water-based perfumes, the awards acknowledged the diverse landscape of the modern fragrance industry.

The comprehensive judging process ensures that winning scents are not just aesthetically pleasing, but also deliver on performance, longevity, and overall sensorial experience. As the fragrance world continues to evolve, Marie Claire UK’s annual recognition remains a crucial benchmark for quality and artistry in perfumery.