Lush Soars with ‘How to Train Your Dragon’ Collab: “Hiccup” Body Spray Takes Flight!
Global ethical cosmetics leader Lush has once again captivated fans and beauty enthusiasts alike, this time with a fantastical new collaboration inspired by the highly anticipated live-action reimagining of DreamWorks Animation’s How to Train Your Dragon. Hot on the heels of successful partnerships with Shaun the Sheep and Hello Kitty, Lush unveils a vibrant product line, prominently featuring the much-anticipated “Hiccup” body spray – a true testament to the brand’s innovative spirit and commitment to engaging storytelling.
Lush, renowned for its handmade products and ethical sourcing practices, has consistently delivered unique, narrative-driven product experiences. This latest venture with Universal Pictures and DreamWorks Animation further highlights their capacity to create collections that resonate deeply with pop culture phenomena.
The How to Train Your Dragon x Lush collection, “fit for all Vikings and dragons alike,” encompasses a diverse range of products across bath, shower, soap, fragrance, hair/beard, and accessories. Each item is thoughtfully designed to immerse fans in the rugged world of Berk, where Vikings and dragons defy generations of bitter enmity through an unlikely bond.
Unveiling the “Hiccup” Body Spray: A Scent of Heroism and Sustainable Craftsmanship
While products like the Toothless Bath Bomb (featuring invigorating spearmint and banana notes) and the Monstrous Nightmare Shower Gel (warming with cinnamon and cloves) offer unique sensory journeys, the standout star for many is the Hiccup Body Spray. This isn’t just a fragrance; it’s a meticulously crafted aromatic tribute to the inventive and courageous son of Chief Stoick the Vast, embodying his journey of friendship and discovery with Toothless, the feared Night Fury.
Lush passionately describes the “Hiccup” body spray as a scent perfected to reflect a “fearless flyer.”
“While you were out there changing the course of history, we’ve perfected a new scent that reflects such a fearless flyer,” Lush raves. “How To Train Your Dragon x Lush have come together to create a rich, woody fragrance that blends with bergamot oil to create a bold yet reviving body spray that’ll warm even the people of Berk.“
A Deep Dive into Lush’s Ethical Sourcing and Regenerative Practices
A core principle behind Lush’s product development is its unwavering commitment to ethical sourcing and environmental responsibility. The “Hiccup” body spray’s uplifting top note of bergamot oil exemplifies this, sourced directly from small-scale, multi-generational citrus farmers in Reggio Calabria, Southern Italy. Lush proudly shares their long-standing partnership with this family producer, extending over a decade since 2005 – a testament to their established relationships and dedication to quality ingredients.
Furthermore, the product incorporates organic ethanol, derived from regeneratively farmed sugarcane in Brazil and produced with renewable energy. This not only enhances the fragrance’s longevity but also actively supports biodiversity on the ground. The “Hiccup” body spray is also self-preserving, formulated to maintain freshness and effectiveness without added synthetic preservatives – showcasing Lush’s innovative approach to product formulation and commitment to cleaner ingredients.
How to Experience the “Hiccup” Scent
For an optimal sensory experience, Lush advises users to “spritz [it] all over the body, avoiding the underarm area, for a hearty, herbal and warming scent.”
As Universal Pictures’ live-action How to Train Your Dragon prepares to captivate audiences worldwide, the Lush collaboration offers fans a unique opportunity to immerse themselves in the world of Berk, bringing the adventurous spirit of Hiccup directly into their daily lives. This partnership not only celebrates a beloved franchise but also reinforces Lush’s position as a leader in innovative, ethically-driven beauty products.
