Must Visit Famous Perfume Stores in London + Walking Route

London, one of the most beautiful cities in the world, is at the heart of British perfumery traditions. Home to many iconic fragrance boutiques, the city is the perfect place to shop for both niche and designer perfumes. Immerse yourself in the hypnotic atmosphere of the following stores and sniff away to your heart’s content.

1) Penhaligon’s Covent Garden Piazza

Located in London’s West End, Penhaligon’s Covent Garden Piazza is the British perfume house’s flagship store established in 1975. With gorgeous theatrical elements and classic British design facets, it is a place of opulence and regal flamboyance. Lined with sparkling glass bottles and vibrant floral decorations and brightly lit by a beautiful chandelier, the store immediately casts an enchantment on Penhaligon’s loyalists. In fact, all fragrance enthusiasts would love the store as it is a sensorial apothecary-like delight.

2) Arabian Oud Oxford Street

Walking into this aromatic parlor will evoke visions of exotic oriental lands and a sense of heartfelt warmth. Arabian Oud specializes in incense, orientals, and oil perfumes. Founded in 1982, the brand has more than 30 years of expertise and is now regarded as the world’s largest supplier of oriental fragrances. With a philosophy of East-meets-West and tradition-meets-creativity, Arabian Oud showcases a large variety of perfumes in their store so customers can embark on a luxurious olfactory journey. The in-store employees have been trained to find someone’s perfect fragrance.

3) Ormonde Jayne

Linda Jayne Pilkington established Ormonde Jayne with the intention of capturing the “quality of English craftsmanship, the art of French perfumery, and the sensuality and natural harmony of the Orient.” The boutique, located in Royal Arcade on London’s Old Bond Street, was a watershed moment in British niche perfumery. Linda’s impressive range of perfumes and home fragrance products, which honors traditions but is unquestionably innovative, is displayed in the boutique. The color palette of black, gold, and bright orange creates a regal aesthetic. Step in anytime to indulge. Are you in a rush? Then first take a look at the Ormonde Jayne collection at Beautinow.

4) Roja Parfums

Roja Parfums, one of the best luxury perfume houses in the world, is renowned for its meticulous attention to detail and insistence on perfection. The Burlington Arcade store and the exclusive Roja Dove boutique at Harrods also uphold this philosophy. Showcasing the British perfumer’s exquisite lineup, the brick-and-mortar spaces have a chic, minimalistic design with luxurious carpeting, glass sculptural elements, warm lighting, and beautiful seats. Niche fragrance lovers should visit the Roja Parfums stores in London without fail.At Beautinow, we also offer the full Roja Parfums collection at lower than official retail prices.

5) Floris London

The Floris London flagship store on 89 Jermyn Street honors timeless British architectural designs. Established in 1730 by Juan Famenius Floris and his wife, the boutique now boasts exquisite Spanish dark mahogany cabinets purchased from the Great Exhibition in 1851 and beautiful glasswork. Stepping into the store will enliven your senses and take you on a memorable through the history of the family business. The fresh and comforting aroma will draw you to the antique perfume display case that houses the brand’s entire collection of artisanal fragrances. Admiral Lord Nelson, Vivian Leigh, Cary Grant, David Bowie, Marilyn Monroe, and Oscar Wilde have all stepped into this Floris London store.Also, take a look at our Floris London collection at Beautinow.

6) Marc-Antoine Barrois

The Marc-Antoine Barrois flagship store at 4 Piccadilly Arcade in London is a replica of their perfume boutique in Galerie Véro-Dodat, Paris. Capturing the charming dreamlike universe that the brand is renowned for, the store’s decor is inspired by the nostalgia and whimsy associated with British children’s literature. The giant blue rabbit statue that appears upside down through a mirrored ceiling is a tribute to Alice in Wonderland. The fragrances reside on handcrafted sculptures made of glass, wood, and Alabaster stone. Stunning glass wall panels and intricate wood carvings combine modern aesthetics with British grandeur.

7) Jovoy Mayfair

The Jovoy Mayfair flagship store is stunning, spacious, and truly delightful to explore. With an immersive fragrance collection, the shop aims to be a haven for anyone who loves niche perfumes. The dark red walls are in sultry contrast to the dark furniture. With elegant decor and friendly lighting, the store has the perfect ambiance for embarking on an olfactory journey. Amouroud, Atelier des Ors, BDK Parfums, Clive Christian, Fragrance du Bois, Goldfield & Banks, Liquides Imaginaires, Nishane, and Ormonde Jayne are just a few of the brands you will find here.

8) Jo Loves London Store

Jo Loves’ flagship store on 42 Elizabeth Street honors the legacy of the legendary perfumer. Customers can discover unique olfactory experiences like the Fragrance Tapas, the patented Shot Candle™ concepts, and in-store consultations. A brightly lit space that’s predominantly white with touches of red, the store even has provisions for bespoke creations. You can choose to relax at the Fragrance Brasserie Bar with your customized plate of scented tapas or allow the Scent Artists to illuminate you about the history of the brand using beautiful illustrations and inspirational stories.

9) Jo Malone London

If you are a Jo Malone loyalist who finds incredible joy in discovering and experiencing her fragrances, then you should definitely visit one of her boutiques in London. There are plenty of options, but the Sloane Street boutique is quite special. Featuring the brand’s characteristic cream-and-black-and-silver retro aesthetic, the store is lined with elegant colognes, candles, bath and body products, and room scents. You can also utilize the fragrance-combining and product personalization services in this store. There is no perhaps no other place where Jo Malone’s creations come to life so vividly.

10) Molton Brown London Regent Street

Molton Brown is widely regarded as the city’s luxurious destination for bath, body, and beauty products. The flagship store on London’s Regent Street is now a massive interactive space that prioritizes customer experience, celebrates the brand’s heritage, and champions sustainability. Inspired by their hair salon from the 70s, the boutique creates an elegant but contemporary atmosphere with soothing botanicals, sustainable features, and cutting-edge AR (augmented reality) provisions. Pay a visit to the Molton Brown London Regent Street store to experience the in-store iPads and the Fragrance Finder. You should also check out the flora grown using “hydroponics” and the beautiful Salon.

11) Bloom Perfumery

Located at 4 Langley Court, Bloom Perfumery’s concept boutique puts the spotlight on talented perfumers around the world. Catering especially to fragrance enthusiasts who love to experiment, the store allows for perfume fitting consultations. Customers are encouraged to voice their preferences so they can find their signature scents. At Bloom Perfumery, the focus is not only on celebrating prestige. They add niche well-made perfumes from around the world, even if they are relatively less popular, to their carefully curated selection. If you plan to visit London soon, don’t forget to pay these stores a visit!

Recommended Route:

London is a well-connected city, and all places are easy to reach. To make it even simpler: we created a map for you! You can use this route as a reference for shopping in London.Note: except for Jo Loves, all the perfume stores are clustered in the city centre. So if you don’t have time, you may skip Jo Loves.

Conclusion

Indulging in sensorial delights on vacation is not a new concept. However, breathing in the scents of London is an underrated pleasure. If you love fragrances, you must take “perfume walk” in London and visit the recommended places in this post.