Eyebrows Makeup

At Beautinow, you'll find elegant eyebrow makeup from renowned brands like Lancome. Every product is thoughtfully chosen to help you shape and enhance your eyebrows for a polished, well-groomed appearance.

Anastasia Beverly Hills Brow Wiz

Original price was: Ft12.090,90.Current price is: Ft7.435,90.
Select options This product has multiple variants. The options may be chosen on the product page

Isehan – Kiss Me Heavy Rotation Coloring Eyebrow

Original price was: Ft6.444,45.Current price is: Ft4.389,00.
Select options This product has multiple variants. The options may be chosen on the product page

Eyebrow Products – Shape, Define, and Elevate Your Look

Eyebrows are more than just facial features—they’re expressive, defining elements that frame your face and enhance your natural beauty. Whether you’re aiming for bold, bushy brows or a soft, sculpted arch, the right eyebrow products help you shape, fill, define, and set your brows with precision and ease.

What Are Eyebrow Products and Why Are They Essential in Makeup?

Eyebrow products are designed to enhance the natural look of your brows or completely redefine them depending on your style preferences. From pencils and powders to gels, tints, pomades, and serums, these tools allow you to, Fill sparse areas, Sculpt and define your ideal shape, Hold hairs in place throughout the day, Tint for added color depth or boldness, Promote healthy hair growth over time.

Well-groomed brows can create a more lifted, youthful appearance and provide symmetry and balance to your facial features.

Types of Eyebrow Products: Choosing the Right One for Your Needs

Eyebrow Pencil

Ideal for precise hair-like strokes, eyebrow pencils are best for filling in sparse areas and creating a natural look. Great for beginners.

Eyebrow Powder

Powders give a softer, diffused look. Often used with angled brushes for more control. Suitable for those with fuller brows needing shape and color definition.

Eyebrow Gel

Perfect for taming and holding hairs in place. Gels can be clear or tinted, and they’re excellent for people who want an all-in-one groomed look with minimal effort.

Eyebrow Pomade

Pomades offer strong pigmentation and are perfect for creating bold, statement brows with a defined shape. Ideal for experienced users and special occasions.

Eyebrow Serum

Formulated with peptides and botanical extracts, these serums help nourish hair follicles and support fuller, healthier brows over time.

Best Eyebrow Products for Different Brow Types

  • Sparse Brows: Use a pencil and volumizing tinted gel.

  • Thick Brows: Clear gel and precision tweezers for shaping.

  • Overplucked Brows: Pair a brow serum with powder or pencil to aid regrowth and fill.

  • Gray or Light Brows: Tinted gel or pomade with subtle color for enhancement.

How to Shape and Fill Eyebrows Like a Pro

  1. Determine Your Brow Shape: Map out where your brow should start, arch, and end using a pencil as a guide.

  2. Tweeze Strays Sparingly: Only remove stray hairs that disrupt your natural shape.

  3. Fill Gently: Use light, upward strokes mimicking natural hairs.

  4. Set in Place: Use brow gel or wax to keep your look in place all day.

Tip: For a fluffy, laminated effect, brush upward with tinted gel and set with a clear top coat.

Eyebrow Trends in 2025

  • Fluffy Brows: Achieved with brow soap or strong-hold gel.

  • Straight Brows: Popular in Korean beauty for a youthful look.

  • Tinted Brow Gels: For a fast, one-step natural brow enhancement.

  • Brow Serums: A rising trend focusing on brow care and long-term growth.

Eyebrow Products vs. Eyeliner or Mascara: What’s the Difference?

While all three enhance the eyes, eyebrow products are specifically designed for brow hair and the skin underneath. They typically have lighter pigmentation than eyeliners, smudge-resistant yet flexible formulas, applicators made for precision in hair-like strokes or hold

Mascara and eyeliner won’t provide the same natural finish or long-wearing results for eyebrows.

Are Eyebrow Products Safe for Sensitive Skin?

Yes—most reputable brands formulate brow products to be non-comedogenic, fragrance-free, and ophthalmologist-tested. If you have very sensitive skin or allergies, opt for hypoallergenic formulas, plant-based or mineral ingredients, products labeled as safe for sensitive skin

Always patch-test new products first, especially if they’re tinted or long-wear formulas.

Where to Buy the Best Eyebrow Products Online

You can shop premium eyebrow products from exclusive beauty brands right here on our website. We curate top-rated essentials from niche and luxury names known for quality, innovation, and performance. Whether you’re searching for cruelty-free options, vegan formulas, or professional-grade tools, we’ve got the perfect brow companion for every style.

Explore Our Eyebrow Collection

Find your brow heroes—whether you want to fluff, define, fill, or grow. From everyday pencils to nourishing serums and trend-setting gels, shop eyebrow products that transform your routine and elevate your expression.