Named after its founder Majda Bekkali, this Parisian perfume house is on a quest to find an aesthetic that transcends time and create perfumes that are works of art. Deriving inspiration from deep-rooted cultures, the brand wants to tread new grounds in perfumery.
Majda Bekkali was born in Fes, Morocco, and she became fascinated with nature and perfumery from an early age. A storyteller at heart, she went to Paris when she was just eighteen to take up graduate studies in art history. She began her career as a creative director for other brands but decided to launch her own in 2009 to pursue her passion for olfactory magic.