L‘Occitane

Discover the essence of natural beauty with L’Occitane en Provence, a brand renowned for its commitment to sustainability, ethical sourcing, and the rich traditions of Provence. At Beutinow, we are proud to offer L’Occitane’s premium range of skincare, body care, and wellness products, crafted with high-quality natural ingredients and a dedication to environmental stewardship.​

Embrace the Luxury Heritage

Founded in 1976 by Olivier Baussan, L’Occitane en Provence draws inspiration from the vibrant landscapes and traditional practices of southern France. The brand’s formulations feature locally sourced ingredients such as lavender, almond, and immortelle, reflecting a deep respect for nature and regional biodiversity. ​

Commitment to Sustainability and Ethical Practices

L’Occitane places sustainability at the core of its operations. By partnering with local producers and women’s cooperatives, particularly in Burkina Faso for shea butter, the brand ensures fair trade practices and supports community development. Additionally, L’Occitane is dedicated to reducing its environmental impact through eco-friendly packaging and responsible sourcing.​

Explore L’Occitane’s Signature Collections

Immortelle Divine: Harnessing the anti-aging properties of the immortelle flower, this collection offers advanced skincare solutions for youthful, radiant skin.​

Shea Butter Range: Rich in nourishing shea butter, these products provide intense hydration and protection for dry and sensitive skin.​

Almond Collection: Infused with almond oil, this line offers firming and softening benefits, leaving the skin smooth and supple.​

Lavender Collection: Featuring the calming scent of lavender, these products promote relaxation and well-being.​

Why Choose L’Occitane at Beutinow?

At Beutinow, we curate exclusive brands that align with our values of quality, authenticity, and sustainability. L’Occitane’s dedication to natural ingredients, ethical sourcing, and environmental responsibility makes it a perfect addition to our collection. Experience the luxurious textures, captivating scents, and effective formulations that have made L’Occitane a beloved brand worldwide.

FAQ’s About L’Occitane

Is L’Occitane a luxury brand?

L’Occitane en Provence is widely recognized as a luxury brand within the realm of natural beauty and skincare. It offers high-quality, sensorial products crafted with ethically sourced ingredients from Provence and other regions known for their botanical richness. From anti-aging skincare to nourishing body care, L’Occitane delivers a refined experience rooted in French beauty traditions.

What sets the brand apart is its dedication to craftsmanship and sustainability. Each product tells a story—from hand-harvested lavender fields to traditional distillation methods—making the brand feel artisanal, exclusive, and indulgent. This attention to detail elevates L’Occitane beyond mass-market skincare.

While it doesn’t carry the ultra-prestige price tags of some haute skincare houses, L’Occitane is firmly positioned as a premium, eco-luxury brand. Its luxurious textures, rich fragrances, and sustainable ethos appeal to conscious consumers who appreciate quality and authenticity.

Is L’Occitane owned by L’Oréal?

No, L’Occitane is not owned by L’Oréal. It is an independent, publicly traded company, officially known as L’Occitane International S.A., and is listed on the Hong Kong Stock Exchange. Founded by Olivier Baussan in 1976, the company has grown into a global powerhouse without being absorbed by beauty conglomerates like L’Oréal.

The brand has maintained its autonomy, allowing it to stay true to its founding values of nature, transparency, and social responsibility. This independence is a key reason L’Occitane can focus on long-term sustainability goals and ethical sourcing strategies without the pressure of external corporate ownership.

As a result, L’Occitane continues to cultivate its unique Provençal heritage and innovation-driven formulations, maintaining full control over product development, supply chains, and customer experience across all global markets.

Which brands does L’Occitane own?

L’Occitane Group owns a diverse portfolio of premium beauty brands that share a commitment to quality, innovation, and sustainability. These include its flagship, L’Occitane en Provence, as well as other well-known names like Melvita (organic French skincare), Erborian (Korean-French hybrid beauty), and Elemis (luxury British skincare).

In recent years, the group has expanded its reach by acquiring cult-favorite brands such as Sol de Janeiro, known for its iconic Brazilian body care products and signature scent, and Grown Alchemist, an Australian clean beauty brand with a focus on cosmeceutical formulations.

This growing brand family showcases L’Occitane’s strategic vision: to blend tradition with innovation and offer global consumers a curated selection of exclusive, high-performing beauty and wellness solutions from around the world.

What is special about L’Occitane?

L’Occitane stands out for its deep-rooted connection to Provence and its commitment to using natural, sustainably sourced ingredients. Each product is inspired by traditional French rituals and enriched with plant-based actives like immortelle, almond, and shea butter. The brand captures the essence of slow beauty—ritualistic, sensorial, and meaningful.

Another hallmark of L’Occitane is its ethical sourcing model. From its long-standing partnership with women’s cooperatives in Burkina Faso for fair-trade shea butter to its initiatives supporting biodiversity, the brand operates with integrity and a deep respect for people and the planet.

L’Occitane products go beyond function—they offer a complete sensorial experience. From texture to fragrance to packaging, every detail is designed to evoke well-being. This philosophy, rooted in authenticity and purpose, is what makes L’Occitane truly special in the world of beauty.