Laura Mercier

Laura Mercier – Flawless Makeup & Skincare at Beautinow

Bring effortless elegance into your beauty routine with Laura Mercier, the iconic brand trusted by professional makeup artists and beauty lovers worldwide. At Beautinow, we’re proud to offer a curated selection of Laura Mercier makeup, skincare, and beauty essentials, all available with fast EU shipping.

Discover the Art of the Flawless Face

Laura Mercier’s signature “Flawless Face” approach redefined beauty standards. Rather than covering up, her philosophy focuses on enhancing your natural features—creating a soft, radiant, and polished look. With cult-favorite products like the Translucent Loose Setting Powder, Tinted Moisturizer, and Caviar Stick Eye Shadows, achieving a professional, photo-ready finish is easier than ever.

Laura Mercier’s No-Makeup Makeup Look

The hallmark of the brand is the “no-makeup makeup look”—a style that highlights healthy, glowing skin while maintaining a barely-there feel. Lightweight formulas, sheer finishes, and buildable coverage help you look effortlessly fresh and naturally radiant. Whether it’s the Pure Canvas Primer or the sheer Tinted Moisturizer, every product is designed to look like your skin—but better.

What Inspires Founder Laura Mercier?

Laura Mercier, a French makeup artist, was inspired by her passion for art, beauty, and individuality. Her background in painting influenced her approach to makeup—treating the face as a canvas. She launched her namesake brand in 1996 with the goal of helping women achieve a naturally flawless complexion and empowering them through self-expression.

Premium Makeup for Every Skin Type

Explore Laura Mercier’s top-rated products:

• Face primers that prep and extend wear

• Foundations and tinted moisturizers for a smooth, radiant base

• Concealers and powders for long-lasting perfection

• Eye makeup including Caviar Sticks, mascara, and brow definers

• Blush, bronzer, and lipstick to complete your look

Each formula is carefully crafted with high-performance pigments and skin-friendly ingredients.

Skincare That Complements Makeup

Laura Mercier also offers luxurious skincare essentials designed to support your makeup application and overall skin health. Discover gentle cleansers, moisturizers, and priming skincare that leave your skin hydrated, smooth, and radiant.

Shop Laura Mercier Online at Beautinow

At Beautinow, we proudly carry Laura Mercier Netherlands and EU-wide, offering:

• 100% authentic products

• Competitive pricing

• Fast EU shipping

• Excellent customer service

Shop now and experience the beauty of French-inspired luxury at your fingertips.

FAQs About Laura Mercier

Is Laura Mercier a luxury brand?

Yes, Laura Mercier is considered a luxury beauty brand, known for its premium-quality formulations, elegant packaging, and professional makeup artistry. Its products are widely used by makeup artists and celebrities, and the brand is stocked by high-end retailers globally.

What has happened to Laura Mercier?

Laura Mercier continues to be a strong presence in the luxury beauty industry. While founder Laura Mercier stepped back from the creative lead role, the brand remains active and relevant, regularly launching new collections and maintaining its iconic bestsellers like the Translucent Setting Powder and Tinted Moisturizer.

Is Laura Mercier owned by L’Oréal?

No, Laura Mercier is not owned by L’Oréal. The brand is owned by Orveon Global, a beauty collective that also includes bareMinerals and BUXOM. It was previously part of Shiseido but was acquired by Orveon in 2021.

Is Laura Mercier a French brand?

Yes, Laura Mercier is a French-founded brand, created by professional makeup artist Laura Mercier. Though the brand operates internationally and is based in the United States today, it maintains its French heritage and beauty philosophy.