Initio Parfums Privés
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Founded in 2015, this enigmatic French perfume house is renowned for its ability to combine the power of nature with that of science. The brand's artistic director is a firm believer in the power of perfumes, and she maintains that she was heavily influenced by Patrick Suskind’s book ‘Perfume.' She reminisces:
"In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body."
The word 'initio' comes from Latin, and the two most well-known meanings of the same are ‘the origin’, and ‘initiation.' The nomenclature indicates that the perfume house seeks to reintroduce perfume to the world, and they want to infuse it with power.
The brand's distinct approach to perfumery has helped them cement its place in the niche world. In an innovative twist, they seek to harness the power and science of pheromones so that their creations walk the thin line between sophistication and provocation. Without being reined in by the conventions of perfumery, they seek to make seductive fragrances that will immediately enchant wearers.
Yet, in just a matter of years Initio's perfumes such as Oud for Greatness, Musk Therapy, Rehab, Atomic Rose, and Psychedelic Love has earned it's loyal base of fans.
Initio Parfums is determined to unveil the animalic aspect of modern perfumes and exert an ‘invisible pheromonal force,' without compromising the beauty of their creations. Their team of perfumers boasts famous names in the industry, including Constantin Gueros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel.
As per Sonia, Initio Parfums views perfumery as a type of alchemy, and they have designed three distinct collections keeping that in mind. While The Absolutes focus on natural ingredients, The Magnetic Blends utilize the potential of the most beguiling synthetics in perfumery. The Carnal Blends seeks to capture raw desire, while the new Hedonist Collection is all about showcasing sublime natural ingredients.