The eponymous brand was founded in Amsterdam by Francesca Bianchi, who attributes her interest in creating perfumes to a book on natural perfumery.
For Bianchi, perfume formulation requires an "intellectual process born from the desire to express concepts, conceive ideas and evoke states of mind." Her perfumes allow one to refer to their individual memories for olfactory connections. Bianchi strives to bring her artistic vision to life, capitalising on her knowledge of perfume ingredients and the art of combining them. She reiterates the importance of quality raw materials for creating memorable perfumes.
Each fragrance draws inspiration from the human experience of heartfelt emotions like love, pain, and joy. Her perfume philosophy ties in with celebrating human memory, individual and collective. Francesca Bianchi fragrances are often touted to be sensual and provocative.
Francesca Bianchi’s best sellers include The Dark Side, Sticky Fingers, and Under My Skin.