Electimuss London Perfumes
An independent luxury fragrance house founded in 2015 by Luke Granger and Jason Collison, Electimuss is known for its contemporary takes on classic Roman perfumery traditions. Prioritizing perfectionism and decadence above all, the brand ensures that each perfume is made with love and care. Electimuss defines its mission as:
"Our mission is to create fragrances we love, for lovers of fragrances who seek and appreciate the best in quality, creativity, and individuality.”
Electimuss fragrances are usually intense as they boast powerful ingredient blends that guarantee longevity and projection. The name of the brand means “to choose the best” in Latin, and they firmly abide by that philosophy during the perfume creation process. Precious and rare oils and resins are used in Electimuss scents to create unique concoctions. Each fragrance has 25% or 30% Pure Parfum / Extrait so that it is unrelentingly bold.
The brand draws inspiration from Ancient Rome in a multitude of ways. Fragrance was an integral part of daily life for the Romans. Celebration, courtship, worship, and extravagant rituals were associated with particular scents. In their quest to find the highest quality fragrances, the Romans used a variety of perfume oils and ingredients. The website states:"
Bewitched by scent, the Romans collected exotic ingredients from across their empire and the Silk Road, refining the art of perfumery. Learning from the original connoisseurs we see perfume as a means of self-expression and a way to explore and project personal power, creativity, and sensuality.”
Electimuss fragrances are packaged in beautiful, intricate bottles that reference Roman architecture so they provide a complete experience. One of the primary reasons why Electimuss has quickly become a mainstay in the fragrance world is its dedication to affordable luxury. It delivers sophisticated perfumes of the highest quality without making any compromises but does not enforce extravagant pricing. The brand's objective is as follows:
"We see fragrance as an essential act of self-expression and by creating distinctive and individual fragrances we can elevate the everyday and enable personal expression through scent. We create perfumes that our customers love, share, play with, and collect.”
Electimuss has collaborated with renowned perfumers like Julien Rasquinet, Christian Provenzano, John Stephens, Marco Genovese, and Sofia Bardelli.