As I Am

As I Am is a leading hair care brand dedicated to enhancing the health and beauty of natural curls, coils, and textured hair. Known for its innovative, science-backed formulas, the brand offers a range of products designed to deeply moisturize, define curls, and promote hair growth. Infused with nourishing ingredients like coconut oil, shea butter, and aloe vera, As I Am products help combat dryness, frizz, and breakage while maintaining the hair’s natural balance.

As I Am Classic Curl Clarity Shampoo

236,61 420,91Price range: Kč236,61 through Kč420,91
Select options This product has multiple variants. The options may be chosen on the product page

As I Am Dry & Itchy Leave-In Conditioner

Original price was: Kč971,33.Current price is: Kč694,88.
Select options This product has multiple variants. The options may be chosen on the product page

As I Am is a renowned brand specializing in hair care products formulated for curly, coily, and textured hair. Designed to enhance natural curls and improve overall hair health, As I Am products are enriched with nourishing ingredients such as coconut oil, shea butter, and aloe vera. Whether you’re looking for a hydrating shampoo, a curl-enhancing conditioner, or a scalp treatment, As I Am offers scientifically advanced solutions for maintaining moisture, reducing frizz, and promoting healthy hair growth.

Why Choose As I Am Hair Products?

Formulated for Curly & Coily Hair – As I Am products cater specifically to Type 3 and Type 4 hair, addressing common concerns like dryness, shrinkage, and breakage. Natural & Nourishing Ingredients – Infused with coconut oil, shea butter, castor oil, and aloe vera, these products deliver deep hydration and enhance curl definition. Sulfate-Free & Paraben-Free – Gentle, non-stripping formulas preserve natural oils and support long-term hair health. Innovative Hair Growth Solutions – The popular As I Am Restore & Repair Jamaican Black Castor Oil line is known for strengthening hair and stimulating healthy growth.

Shop As I Am at BeautiNow

At BeautiNow, we offer a curated selection of As I Am bestsellers, including:

  • As I Am Coconut CoWash – A moisturizing cleansing conditioner that refreshes hair without stripping natural oils.
  • As I Am Leave-In Conditioner – Lightweight yet deeply nourishing, perfect for detangling and defining curls.
  • As I Am Curling Jelly – Enhances curl formation and provides long-lasting definition with a soft, touchable hold.
  • As I Am Dry & Itchy Scalp Care – Featuring tea tree and olive oil, this line soothes irritation and promotes a healthy scalp.

Buy As I Am Online in the Netherlands

Looking for As I Am hair products in the Netherlands? BeautiNow makes it easy to shop for premium curly hair care with fast shipping and competitive prices. Explore our selection and find the perfect products to nourish and style your curls effortlessly!