Alterna

Alterna Professional Haircare

At Beautinow, we bring you exclusive Alterna haircare products — luxurious, salon-grade formulas designed to transform your hair with every use.
Born in California in 1997, Alterna Haircare combines cutting-edge clean beauty technology with natural, sustainably sourced ingredients to deliver visible, long-lasting results.

Alterna’s philosophy is simple: “Pure. Proven. Professional.” Every product is crafted without sulfates, parabens, or synthetic colorants — offering the ultimate performance for all hair types while respecting both your hair and the planet.

Why Choose Alterna Haircare?

• Caviar-Infused Luxury: Enriched with omega-3 fatty acids, proteins, and minerals to restore strength and shine.

• Clean, Conscious Formulas: Free from parabens, sulfates, and harsh additives.

• Salon-Quality Performance: Trusted by professional stylists around the world for its transformative results.

• Advanced Technology: Features proprietary complexes like Age-Control and Seasilk™ for anti-aging and moisture retention benefits.

Bestselling Alterna Collections at Beautinow

Caviar Anti-Aging Replenishing Moisture Collection: Restore dry, brittle, or aging hair with Alterna’s iconic Caviar line. Infused with caviar extract, this luxurious range deeply hydrates and revitalizes hair, leaving it soft, smooth, and radiant.

Caviar Anti-Frizz Collection: Fight humidity and frizz with powerful smoothing agents. Ideal for thick, coarse, or frizz-prone hair that needs silky control and lasting shine.

Caviar Bond Repair Collection: Strengthen damaged hair and prevent breakage with Alterna’s Bond Enforcing Technology. Perfect for color-treated or chemically processed hair.

My Hair. My Canvas. Collection: Alterna’s vegan, lightweight range for effortless styling and everyday care. Enhances texture, shine, and manageability with natural botanicals.

Shop Alterna at Beautinow.com

Discover Alterna professional haircare at Beautinow.com, where luxury meets value.