Created in 1916 by the baron Carlo Magnani in Parma, Acqua Di Parma boasts a long and rich history. Fresh and modern, the first fragrance created by Magnani, dubbed Colonia, reflected the sophistication and elegance of the Italian gentleman. By the 1950s, Colonia became renowned internationally, with even Hollywood actors partaking in its magic.
Acqua di Parma upholds excellent craftsmanship and the true essence of luxury without compromising on its values. All their products are made in Italy because they want to celebrate the country's unique historical heritage and valuable artisanal traditions while embracing innovation and the power of newer technologies.