Empowerment Women Through Scent: International Women’s Day Perfumes are more than just a delightful scent. Instead, they’re a st...

Italy is synonymous with luxury, craftsmanship, and timeless elegance—qualities that extend to its world-renowned perfume industry. Fro...

When we launched Beautinow.com in 2020, our store focused exclusively on 'niche perfume.' At the time, we felt pretty confident what th...

There's something magical about smelling different scents in a perfume store, and finding one that you really love. Yet, there's a comm...

If you have explored the world of perfumery for some time, you have likely come across the term aldehydes; and, if science is your jam,...

Ever found yourself drenched in a scent that's just a bit too much? Whether you've been overzealously spritzed at a perfume counter or ...

Let us all humbly admit that we, indeed, have asked ourselves at one point or another if perfumes actually expire. This is such a relat...

In the world of perfumery, "sillage" is a term borrowed from the French word meaning "wake," as in the trail left by a boat moving thro...

A funeral is a time for reflection and remembrance and every detail in and about it takes on a poignant significance, including the per...

In today's world, where the lines between beauty, health, and wellness increasingly blur, an intriguing question emerges: Are wellness ...

Darling fragrance aficionados, it is a new year full of possibilities and, of course, perfume trends. Sure, we see some trends reappear...

In the magical realm of perfumes, where scents merge with memories and feelings, there's a literary treasure trove to be discovered. As...

Have you ever been put on the spot at a fancy dinner party and asked how you would describe the Chardonnay that was just poured into yo...

Perfumes aren't just simply scents. They represent lifestyle, personal memories, and they inspire. The below perfume quotes are a testa...

When shopping for perfume, you've likely encountered terms like Eau de Parfum (EDP), Eau de Toilette (EDT), and Eau de Cologne (EDC). T...

Most perfume lovers simply throw away their perfume boxes once opened. Often times we don't realise how important they are for many dif...

The olfactory pyramid is the foundation upon which modern perfumery is built. It organizes a fragrance into three distinct layers: top notes, heart (or middle) notes, and base notes. These layers determine not only how a perfume smells but also how it unfolds over time, from the moment you spray it to the lingering scent that clings to your skin hours later. Understanding this pyramid can help you become a more informed fragrance buyer, develop a deeper appreciation for perfume artistry, and ultimately find a scent that aligns with your personality and preferences.

Life is too short to wear perfume that you do not like! We have listed a few creative ways you can use the unwanted perfumes in your life.